With
you definitely have at least one Social Media account.
From
I’m also sure you spend at least an hour a day browsing Facebook,
Instagram, LinkedIn, Youtube or Tik Tok.
Moreover, I’m sure that when you created an account on a social media platform, you were never curious to know what Social Media is.
You have
You were just following a trend.
You
you’ve seen your other friends set up Facebook accounts and have fun
having a great time posting photos and liking, sharing or commenting on one
to each other.
And you wanted to be part of the buzz.
You felt like you were starting to be marginalized and decided not to get into this situation, so I bet you didn’t even think twice about entering your data into the Facebook sign-up page.
By the way, do you remember what the sign-up page looked like back in 2009, when Facebook first entered Romania? Something like this:
Then
started the boom of this social network in our country.
Romans
were super-enthusiastic about the craziness that Facebook offered in terms of
social interaction.
And this craze was quickly seen in the numbers:
- In
January 2010, the platform had 500k users - A
year later, it had already reached 2.4 million - Over
another 8 months, in September 2011, Facebook already had 3.7 million
users in Romania
It was huge, back then, that more than 10% of Romania’s population was on a single digital platform, given the conditions related to the quality of the internet (much lower than today), the available technologies, but also the purchasing power of the Romanians, in relation to the factors mentioned above.
And if, in 2011, it seemed enormous that 10% of the population uses Facebook, today more than 10 million Romanians have an account on this social network, which they access at least once a month.
Figure
means almost 60% of the total population of Romania, a country with a share
urban-rural ratio of about 60%-40%, so that you understand that the need for
interaction with fellow human beings, of integration in a social group, is felt in us at
natural level and is not a mark of the fact that urban people feel more evolved.
Even
even so, although…
- the concept of Social Media predates Facebook
- Facebook positioned itself from the beginning as the spearhead of the Social Media concept and today owns the second largest social media platform, namely Instagram
- has gone through numerous scandals and lawsuits on issues such as data security, hate speech, fake news, conditions offered to employees, etc., seriously damaging its image in the eyes of users and
- over 2 billion people worldwide have at least one Facebook account
…put
bet that still very few Romanians think about what Social Media is, what
means, what the benefits of social platforms are and how they affect us.
these.
Like
then, and today, most of us just want to spend our time
in an original way, to have unique experiences, to inform, to amuse, to
connect with family, friends and other Facebook “friends” through
just a few clicks.
Social Media, on the border between technology and the need for socialization
The Need
our need to spend our time in an original way, to connect with
and socialize is a natural characteristic.
Man
is a social animal.
Desire
for socialization is in each of us and the need for socialization is a
normal behaviour.
The instinct to communicate, to interact with others, to socialize, has always existed in us.
Grandfather
my grandfather follows a daily ritual of meeting his friends in the city to debate
different topics.
And he
formed this habit in his youth, when “Social Media” meant
face-to-face meetings and endless discussions.
Today,
this behavior has continued.
There are
changed only the means of socialization, influenced by the technological advance.
We communicate,
we communicate because it makes us feel good. Imagine what it would be like
not communicating with anyone in any form for a few days… how sad!
It seems, however, that you’re not content with just socializing.
You’re curious to learn more about what Social Media is.
Curiosity
is a quality and I sincerely appreciate it, because it sparks the imagination and makes you
smarter.
So
I’ll satisfy your curiosity, and start with the official definition of
what social media is.
Social
Media, official definition:
“Social Media defines a group of technological tools (websites, applications) that work with the help of a terminal connected to the Internet (computer, laptop, tablet, smart phone).
These tools aim to facilitate communication between two or more users (social groups), and the creation, distribution and exchange of content (text, photos, audio, video, multimedia presentations, etc.).
Social Media means blogs, forums, social networks (Facebook, Instagram, etc.), video sites (YouTube), photo sites (Shutterstock), mobile applications, messaging services (WhatsApp, Facebook Messenger, Skype), online games, Wikipedia, etc.”
Ok,
now you know what Social Media is… but something is missing, right?
You’re missing something somewhere. You’re not entirely satisfied with this dry definition of social media.
You want
to get to know this ecosystem better, to turn it inside out, to
understand its functions very well.
What is Social Media? Definition from 3 different perspectives
Ei
well, besides the official definition of Social Media, each of us perceives
differently about this phenomenon and, by extension, the social networks that facilitate
this concept.
Difference
of perception takes into account a number of factors.
These
factors can be geographical, demographic (age, gender, social status, religion, profession)
or psychographic (interests, affinities).
We
we will discuss, today, the differences in perception of what Social
Media, depending on interests.
On
this segment, we will see how Social media is perceived:
What is Social Media from a User’s Perspective
How
do Social Media users view?
I’m referring here to your friends, your parents, people you follow and know are neither specialists nor have any business to promote.
I’m
simple, normal people who use Social Media to disconnect from
daily activities.
This
category uses Social Media to communicate with friends, to
post news or special events in their lives, to be part of
something, to “waste time” (sic!), to relax or to get
have fun.
These
users use social networks to search for information they need.
need, to shop online, to read digital media.
And
I, in my spare time, am a consumer of Social Media.
Visit
my Facebook account quite often to see news, to read
the latest news, to laugh at funny cat videos, or to get
play.
Social
Media is consumed for entertainment, it is a form of interaction with
others and is an experience that gives you a sense of inclusion.
I know you spend time on Social Media and I also know how time passes when you’re immersed in conversations with friends on Messenger, when you’re watching one video after another and when cat posts make your day.
Social Media, from a user’s point of view, is the coolest way to spend quality time with people close to you, or to unwind by consuming content.
No
we can say the same thing about:
What is Social Media from a Marketer’s Perspective
We asked our friends on the agency’s Facebook page what they would do if Facebook went away.
Very
many answered that they would simply move to other platforms.
In
After all, we have a choice.
But we’ve also heard from online marketing specialists who say that if Facebook disappeared, they would starve.
Okay,
let’s be clear, they were being dramatic.
A professional digital marketing specialist who offers professional social media services, can’t starve.
E
right, without Facebook, a good part of the revenue of marketing agencies or
freelancers would evaporate.
What we understand from this, however, is that:
Social Media, from a marketer’s perspective, means an income, a job.
Specialists
Social Media specialists wouldn’t exist without Social Media, right?
Social
Media for specialists is an area of activity with which they must
keep up with.
For
us as specialists, Social Media is a way of life.
We are
online almost all the time, in step with all the updates made by the platforms,
learning something new every day.
Social Media for us is just like any other job.
A
social media specialist creates a brand promotion plan, works
strategies to achieve certain goals, looks for solutions to provide
brand the visibility it needs in front of relevant audiences.
Specialist
optimises the brand’s Social Media pages, thinks about what, when, how
posts, builds audiences, sets budgets, analyzes activity
competitors’ activity, sets up content calendars.
For
Social Media enthusiasts things are simpler.
The beauty of this field lies precisely in the elements that facilitate a more efficient process of socialising brands with their followers.
Specialist
Social Media creates the strategies that enable the creation of a framework in which followers
a brand to get the information they need from it.
Social
Media is seen differently, however, and on the other side of the relationship between a
specialist and a brand.
So, let’s see:
What is Social Media from a business perspective
After
as I’ve told you before, I don’t think marketers “would die of
starving” without Social Media platforms.
What I am sure of, however, is that marketers would starve without companies.
What
Social Media ultimately means to a company or brand
that wants to promote itself?
Answer:
MONEY 😊
I don’t think I’m exaggerating when I say that 99% of clients of Social Media Marketing agencies have as their goals sales, leads, conversions, i.e. higher revenue, higher profit, more money.
Brands
want more sales, they want brand awareness, they want to be known, they want to be more
visible than their competitors and, for that, they are willing to pay more
or less.
For a business, Social Media is a source of results. Growth in Social Media gives them opportunities and responsibilities.
As the easiest way to be present in front of a large number of people, Social Media for a business is a must havea must-have is the asthma spray bottle.
Via
Social Media, a brand can communicate most effectively with former, current and
potential customers.
Here, these are the 3 insights that give a clearer understanding and shed some light in the minds of those who wonder “what is Social Media?”.
Which of the categories do you
fall into?
If
have a business, or want to develop your personal brand, then find out that Social
Media is the best long-term solution.
You’ll benefit from visibility in front of millions of people, have somewhere to connect with people who share the same interests, have somewhere to choose your potential customers and benefit from the most effective communication channels.
Probably
you’ve already realised that the three categories are complementary, forming a pyramid
of benefits with the top intertwined towards companies.
More
Specifically, businesses generate revenue by turning to Social Media specialists
Marketing to reach potential customers, i.e. the people who consume
Social Media just for fun.
E
room for everyone in Social Media.
Everyone finds their place, whether they want to grow their business or become an influencer, decipher at length how social media works, or just want to laugh at cat videos.
What is Social Media Marketing?
For many of us, social media has a simple definition. But experts explain in more detail what social media marketing is: social media marketing (SMM) is the use of social media platforms and social networks to market a company’s products and services.
This definition of a social network is correct, but it is missing something important. Let’s boil it down to the basics.
A better definition of social media is explained as the process of creating personalized content, for one or more social media platforms, with the goal of driving audience engagement and more effectively promoting a business.
Audience interaction with a brand, increasing brand awareness, are among the most beneficial aspects about social media.
Suppose you meet someone for the first time with the intention of building a beautiful relationship. What can you do to make this person like you instantly? You won’t get a second chance, so the question is how do you make that first impression count? There’s an art to knowing how to capture someone’s interest from the first moment.
Success in marketing on certain social media platforms depends on your ability to find your target audience and make them happy. The goal is to think of social media as a phone call, not a television. What value can you offer for free that your consumers would be willing to share with others?
Social media marketing efforts fail if your story is a monologue of last-minute discounts, repeated in posts.
Why is social media marketing so important today?
Today, consumers are quick to scroll through social media pages when they want to find out about something. Whether it’s a service or a product, Social Media is the ideal place for your audience to find information about your business, reviews, ideas, opinions.
If you don’t have an active presence on social media, you’re missing the opportunity to make a good first impression.
Social networks are a great place for brands to get insights into their audience’s behavior. Smart companies continue to invest in social network marketing to get future business growth.
In a highly competitive environment, your business can’t afford to miss out on social media marketing. Completing the first definition of social media marketing, we can say that social media presence is an essential factor in the success of any marketing effort.
It is a highly competitive influencer space, where there are thousands of new influencers, millions of posts from famous and up-and-coming brands.
What are the most important Social Media platforms?
Before launching a social media marketing strategy for your business, you must first have an overview of the distribution of social media usage.
Given the increasing penetration and usage of social networks today, you should start your marketing efforts by focusing on the platforms where you can find the largest portion of your target audience.
To do this, you need to find out which social media platform has the largest user base.
The latest statistics show that Facebook continues to dominate strongly, virtually the king of social networks, with 2.94 billion active users in 2022. That means about three out of four of the 3.96 billion social network users are active Facebook users.
Facebook stats and social network rankings say it all. Not only is it the social media platform with the most active users, but it also ranks among the most used social media apps.
27% of Android users worldwide use the Facebook app every day.
In second place on the list of the most popular social media platforms in 2022 is YouTube, with 2.48 billion active users – 84% of the number of Facebook users.
Considering that 720,000 hours of videos are uploaded to YouTube every day worldwide, it can seem like a difficult task to get your video noticed.
But consider these YouTube stats: 1 billion hours of YouTube videos are watched daily and 90% of consumers say they discover new brands and products with YouTube.
The third and fourth most popular social media platforms are WhatsApp and Instagram, with two billion and 1.44 billion active users respectively. Incidentally, both are owned by the same parent company as Facebook: Meta (formerly Facebook).
Further down the list are WeChat, the Chinese version of WhatsApp, and TikTok, with 1.29 billion and 1.02 billion global users respectively. This is followed by Facebook Messenger with 1 billion users worldwide.
These statistics present a clear picture of Meta’s dominant social network ranking. Of the seven most popular social media platforms, more than half are its entities – namely Facebook, WhatsApp, Instagram and Facebook Messenger.
Basic social network management includes a unique configuration of each social profile and regular social network posts, monthly, weekly or daily.
unosoft agency in Bucharest boasts the best Social Media specialists. We will set up your campaigns, analyze the results, manage your budget and (most important of all) open a clear line of communication with the client, so that all our reports provide quality and efficiency.
Not creative? No problem. Our in-house team will create content for your website or blog, post frequently on social media, respond to clients and positively influence brand awareness through paid and organic social media strategies.
Contact us today for the best solutions on Social Media and managing your company’s online presence.
