Oriflame Romania and unosoft mark a year 2022 defined by exceptional results, in which the online marketing agency generated a more than 8.5-fold increase in sales achieved by the Beauty brand in the Google advertising ecosystem, results driven by a new strategic direction proposed by the agency, focused on accelerating the performance of an already mature account with a solid track record in terms of results.
Both the agency and the Oriflame Romania brand played a crucial role in both identifying and implementing a clear strategy, and in providing adequate resources to support this strategy. Together, the two parties worked closely to ensure that all aspects of the campaign were well coordinated and each tactic perfectly calibrated to achieve the best results.
At the end of 2021, the Oriflame Romania brand, a leading player in the Beauty segment in our country, proposed a clear objective to the agency for the next year: repositioning itself on a more efficient promotional direction, which would accelerate the return generated by the campaigns run in Google Ads.
“The objective proposed by our partners was a challenge from the beginning, given the scale of the Oriflame Romania brand and the fact that the strategy we had to propose was not to grow from scratch, but to deliver more value on an already mature account with a solid track record in terms of results.
Fortunately, after analyzing our partner’s Google Ads account in detail, we were able to locate the key indicator we needed to achieve a new strategic direction focused on accelerating account performance,” said Alexandra Lovin – Managing Partner & General Manager, unosoft.
The successful collaboration between unosoft and Oriflame Romania was based on an efficient and transparent communication process. Both Oriflame and the two partners worked together to set clear objectives, to ensure that everyone was fully involved and had the right vision of the processes, and to closely monitor the progress of the campaign. In this way, both parties were able to adjust the strategy in real time, based on results and feedback.
The budgets invested so far in Google Ads by the Oriflame Romania brand had generated impressive results, especially on visibility metrics. What was lacking, however, was a more efficient definition of a clear strategy to refine the targeting process, and this aspect was precisely the pillar of the new strategic direction proposed by the unosoft agency.
Based on the proposed new strategy, the action plan was clear: optimise the performance measurement indicators of the targeting process:
– Interaction rate
– Conversion rate
– Default number of conversions
At the same time, in order to fully support the proposed new strategic direction, Oriflame Romania has increased its investment budget by 147%, giving the agency more testing space to localize the best performing tactics.
What were the results?
An 865% year over year increase in sales from Google Ads campaigns.
The tactics chosen by the agency to achieve the proposed goal did not generate significantly higher display volume, but key performance metrics relevant to the agency’s proposed strategic direction exploded: User interaction rate with ads increased by 117%, conversion rate improved by 215%, and actual number of conversions increased by 220%, generating 865% more sales than the previous year.
Collaboration between Oriflame Romania and unosoft agency demonstrates that with a well-defined strategy and the right allocation of resources, it is possible to achieve impressive results in a hyper-competitive online environment. It also highlights the importance of a dedicated and trained team that can identify and implement an appropriate strategy and work closely with their partner to achieve the best results.
Founded in 1967, Oriflame is now an international Swedish natural cosmetics and wellness company that uses the direct sales method in over 60 countries around the globe, through a sales force of approximately 3.6 million independent consultants generating total annual sales of over €1.5 billion.
In Romania, Oriflame has been sharing its passion for beauty, innovation and healthy lifestyle for over 25 years, offering high-quality, safe and on-trend beauty products to beauty lovers, as well as the unique opportunity to become part of a global beauty community.
About unosoft agency
unosoft is the only German Performance Marketing agency present on the Romanian market for almost 8 years, during which time it has successfully delivered promotional campaigns for over 200 local and international clients.
The agency was established in 2015 by its parent company based in Fulda, Germany, active for over 10 years on the German market.
From the very beginning, the agency’s mission has been to consistently deliver specialized promotional solutions that exceed expectations in an open and collaborative way with partners, providing clarity, inspiration and innovation in a collaborative environment defined by total transparency and ongoing dialogue.
Do you need a repositioning on a higher performance line for your business marketing campaigns? Contact us today and let’s talk!