Local SEO optimization is one of the best ways to help your business show up in relevant local Google search results. But the visibility you can achieve in Google Maps is closely related to a wide range of ranking factors.
The search engine takes these indicators into account when determining the results it displays. Here are the most important factors to consider when doing Local SEO:
1.Confirming locations in the Google map
In order for your business to appear on the Google map, you need to register it in the Google Business Profile application. Otherwise, you won’t show up in local searches, and your potential customers will have a harder time finding you (both online and offline).
If your business has already been added to the map by other users, you should “claim” the listing to avoid the phenomenon of “duplicates”, i.e. duplication of the original location.
2. Reviews are an important ranking factor
Many business owners treat online reviews as an addition to their marketing strategy rather than a necessity. But in Local SEO, positive customer reviews help your business rank higher in the results Google displays for relevant searches.
Not only do reviews help build trust with potential customers, they also teach Google that your business is relevant.
3. Basic information needs to be constantly updated
All the data and information of a business (name, address, phone number and website) must be correct. Websites often act as a trusted source, so the information in the Google Business Profile must match the information on the website.
Here are the most common errors and omissions:
- Missing or incorrect address;
- Wrong or unspecified timetable;
- Work schedule not updated for legal holidays;
- Locations that appear open but have been moved/closed permanently;
- Wrong site;
- Missing or incorrect contact number (often users call people who have nothing to do with the business).
4. Adding relevant photos
Incorrect optimization of images can lead to a poor user experience, and you’ll lose potential customers. A picture is worth a thousand words, so make sure your company’s visual presence on Google Maps is a successful one.
Adding relevant photos consistently will help you gain more trust with Google’s algorithms, and thus increase your position in the search results your target audience is performing.
5. Using posts to communicate with your target audience
In addition to listing the information users need to find your brand’s locations, Google Business Profile offers the ability to promote posts, products, services, or campaigns that brands are running.
Use the post or product area to more easily connect with your customers and build a functional relationship with them.
Optimizing for local search can be a challenge, but the benefits are worth it. As with organic SEO, it takes time and patience to reap the rewards of your Local work.
Avoiding the mistakes outlined above will help you get more listings on the Google map, rank better than competing firms, and attract more customers for your business.