Google Page Speed for WordPress

Google Page Speed for WordPress

Everybody you know is on the web in one form or another.

This is an always hyperactive environment; thus, developers are running more than often into a specific problem: performance.

Websites are now required to have a huge level of features and interactivity. So much that lots of them struggle to keep a good balance when it comes to performance.

Not to mention the fact things have to be perfectly optimized for all kinds of platforms. Tablets, smartphones, music players, and so on, need to be fully synced.

page speed for wordpress

Performance problems vary, depending especially on the needs of the site’s owner. In lighter scenarios, visitors experience small delays that can be passed as small nuisances.

In the worst case, web pages become totally inaccessible. Both cases can result in huge losses when it comes to audience and revenues, and that is why you should seek help from a WordPress speed consultant.

As a website owner, you want people to remember their interactions with your products in the most pleasant way possible.

If you have a blog, you want visitors to easily be able to read your content. If

you have an online store, you want them to be able to seamlessly browse your catalog.

Maybe even add some interactivity here and there by enabling commenting and other possibilities.

Overall functionality and the Google page speed for your WordPress deeply matters.

Google page speed case studies

Further, we will present to you some very interesting case studies run by no other than Google themselves in regards to positive changes:

  • Pinterest shows increased search engine traffic and sign-ups by 15% when they managed to reduce the overall waiting times by 40%
  • After reducing the average page load time by 850 milliseconds, COOK scored a meaningful increase in conversion rates by 7%, a decrease in bounce rates by 7%, and an overall page session by 10%.
loading fast website

On the other hand, there are negative stories as well:

  • BBC lost a good chunk of 10% of the total users they had for every additional second their pages took to load.
  • DoubleClick by Google had seen 53% of visits getting abandoned when a page took more than 3 seconds to load.

The same DoubleClick also has shown us that faster websites have 70% longer sessions, 35% lower bounce rates, and 25% higher ad viewability than slower websites.

If you are curious about your website might rank, then you can easily test it out with the Speed Scorecard tool (by Google).

Better speed = Better Conversion Rate

Keeping people on your website is crucial.

The Google page speed of your WordPress can be considered in direct relation to your revenue. Whether it is good or bad, it is directly proportional.

Here are some examples that hold great value when it comes to business introspection:

  • For Mobify, every 100ms decrease in homepage load speed results in a 1.11% increase in session-based conversion. Let’s get to the really saucy details: this statistic translated in a yearly revenue increase of $380,000. Not too shabby if you ask us. You should always remember this transformation of a specific statistic into a palpable benefit. This is how things work in regards to your business as well, so pay attention even to the smallest details.
  • DoubleClick found out that brands whose web pages loaded within 5 seconds gained up to twice as much revenue from adds than slower sites.
  • After AutoAnything managed to reduce the load times by half, they saw a boost of 12-13% in sales.

If you want a better perspective into your business’s insights, try using the Impact Calculator tool.

This instrument might help you see how statistics can turn into real palpable benefits, just as mentioned above.

WordPress Speed Consultant

If you stand to improve your revenues just by hiring a WordPress speed consultant, why not do just so?

Usually, when you try to connect to a particular URL, you will be doing so from a number of different possible starting points.

The final experience will depend on your internet connection and the type of device you are using. It is safe to say that a lot of times, visitors have different experiences from one another.

Technology is implemented in such a way that when a website is opened, browsers use available megabytes from the user’s data plan in order to download every bit of the code.

This gets a little more complicated on mobile devices since they have limited CPU power and memory.

If a page is poorly optimized, it will suffer from unresponsiveness more often. We all know that people have their limits, so people will only stay for so long before abandoning a site.

Another interesting aspect to think about is the fact that poorly optimized websites might even turn out to cost more.

Yes, more things to load in a bad manner equals more data usage. Mobile users only trend upwards.

The market keeps on growing by a lot on a yearly basis. Markets never before touched are now open—for example, undeveloped countries from Asia and Africa.

So, even if new technologies like 5G and LTE are now available, the total page size has kept increasing steadily, at least from 2011. This will keep ongoing.

That is why everything should be designed in a thoughtful way. Optimization will save money and can even be extremely helpful to users who find themselves in a crisis.

Hospitals, police centers, and so on, are using lots of online resources in order to get information on certain things. The faster they get to the desired information, the better for the people in need.

The list of things to do might sometimes seem frightful, but there’s no need to worry. With a good team, you will surely increase your Google page speed for WordPress.

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