In the digital era, content is king.
Literally and metaphorically as well.
This is because it is consumed more and more by users of many kinds.
The situation literally has come to the point where content – as a leisure or a more professional mean– has become a palpable good with lots of leverage.
It can bring huge value to websites or social media environments, let alone places where videos are the centerpieces.
In fact, “consumable” creations can (and most of the time will) be placed at ranks 1 or 2 when it comes to attracting people. A content creation agency will make sure that you have what you need in terms of attracting people and giving you a general boost.
The process of creating content, oftentimes for marketing, is represented by the creation and distribution of the images, videos, or articles created with this very purpose in mind.
So, the matter of sharing these in the right places is also taken out of your hand. They are professionally inserted in the most value-bringing places for your business or personal goal.
Chance be that time and time again, even you might have heard, read, or seen this kind of content without realizing it.
Why you should use a content creation agency ?
And if that is the case, then it was a successful marketing campaign for someone as it was seamlessly digested by you. Here are some interesting statistics to bear in mind:
- 91% of the business-to-business systems are using content marketing.
- 47% of buyers viewed over 3 pieces of content before deciding to interact with the brand.
- visual content boosts credibility by an outstanding 75%.
Knowing all of the above makes things clear as to why do people need and want to hire content creation agencies.
Types of Content Creation Services
Blogging
Blogging – is one of the oldest ways of interacting and attracting people since the invention of the internet.
It may not be as visually powerful as a video, but the accessibility makes it very efficient. For lots of people, this type of content is the number 1 source of income (either directly or by attracting customers).
On a daily basis, up to 2 million blog posts are written and published each day. They are used by business-to-business as well by business-to-consumer sales models. There goes a lot of planning into the writing.
Things like how many words should an article contain or how should one try to pursue a point are fine little tunes that oil up a piece of efficient machinery. For example, titles with 6 to 13 words are the most attractive and bring in the most traffic.
Being consistent on trends like this will surely help a lot because reading, fluctuating as it might be, will always be present.
Social Media
Social media – is a beast in its own rights.
Using a social platform can bring engagement to whole new levels.
The messages you want to transmit will rapidly be sent towards the following audience.
Keep in mind that they have to be easy to digest because of the number of people actively posting in these places. A potential client gives your post only a few short seconds before deciding whether to fully embrace it or continue to scroll down.
This is when a content creation agency will shine the most.
They will create a post tuned down to all the finer details that will make a person curious and genuinely interested.
In places like this, you can use any type of creation:
- still images,
- videos,
- or even written content.
You can even combine them.
Sometimes, the sweet spot is made out of a combination of them. Of course, perspectives change based on the taste of your target audience, and so should you. Keep moving with the times, and always stay fresh.
Videos
Videos – are the apples of the eye. Arguably, they stand as the most shareable pieces of content.
They are easier to consume than written articles and can make a long-lasting audiovisual impact on the viewer.
Great commercials can even induce feelings like hunger (for example, a fast-food commercial) and create an immediate need.
They can also be a portal towards a more personal relationship with potential clients.
You can show yourself and your business in a more approachable way, making them feel more secure about contacting you.
Statistically, videos make up to 80% of consumer traffic on the internet. Search for yourself; that is a whole lot of traffic being used up daily. Most video marketers agree that videos convert a lot better than all the other formats.
Potential is endless. It is important to mention that the place where you post them and which people you are targeting will play a key part.
Benefits of using content creation services
When working with professionals, you will always have their support 100% of the time.
They will make sure that the direction in which you see your company going is the same as theirs, so your goals will be aligned.
Sometimes, their fresh perspective might make you think about things in a new manner. Always allow for change if the case need be, and it might turn out for the best.
Soon enough, after a content creation agency has put its plan to good use, you will start to reap the benefits. Generally, you will expand your website’s organic reach.
Once you understand following some green rules, you can keep on growing. People will see your image as more trustfully, and awareness of your brand will spread widely.
The trust factor will be of the utmost importance when it comes to consumers recommending your business to other people. You might even be surprised by how much of a broader audience the marketing plan brought in.
At this point, you can start to think about addressing new audiences on a regular basis as a way of expanding. People from other target areas might start to be interested, as well. All these will result in an income increase as a result of the rise in demand for your products or services.
