Archive for author: Adrian

“If you’re not online, you don’t exist!” 6 – 7 years ago I used to hear this expression a lot, especially from people in the West, and nothing could b...

Optimizing images for SEO starts from the moment images are uploaded to the site by the programmer. Otherwise, they need to be downladed, optimized and uploaded again. This not onl...

Google Analytics 4 – The Big Shift on Data in Analytics In June, the unosoft Talks event was dedicated to the Data Analytics transformation campaign that unosoft specialists ...

I’ll be honest with you. In content, just like in business or, hey, in life, there are no guaranteed formulas that bring instant results. The same goes for maintaining a suc...

  Imagine that where you live there was a room with only books. And every day, with your tea or coffee, you’d walk in, roll your eyes around and pick out a book to curl up c...

Among the most important trends in digital marketing is the concern for data privacy and site access. More than 70% of ecommerce platform users say they use online services to ensu...

With the outbreak of conflict in Ukraine, everything froze.TVs were pouring with news about the conflict, social media feeds started filling up with explicit opinions and images ab...

Influencer marketing is a form of online marketing that more and more brands are adopting. This phrase has been trendy for a while now mainly due to the fact that it is regularly b...

You’ve heard and seen the phrase SEO many times. What does SEO mean? It’s short for “search engine optimization“, which means “search engine optimizat...

Have you heard of the expression “hero’s journey”? In folktales around the world there is a thread, a typical structure that the hero of the story follows to reac...